App Store Optimization (ASO)
More visibility, more installs — without paying for every download.
ASO services that deliver results
Most app downloads start with a store search. App Store Optimization makes sure your app shows up for the right keywords and convinces users to tap Install. CodeVira combines keyword data, competitor intelligence and conversion-focused creatives to grow your organic installs sustainably.
We optimise every element that the Google Play and Apple algorithms read — titles, subtitles, short and long descriptions, keyword fields, screenshots, preview videos and ratings — then measure, test and refine month after month.
Our ASO Solutions
Data-driven ASO for Google Play and the App Store that boosts rankings, conversion rates and organic installs.
Keyword Research
High-volume, low-competition keywords discovered with professional ASO tools.
Metadata Optimization
Titles, subtitles and descriptions written for both algorithms and humans.
Creative Optimization
Icons, screenshots and preview videos designed to lift conversion rates.
A/B Testing
Store listing experiments to find the creatives and copy that convert best.
Ratings & Reviews Strategy
In-app review prompts and reply management to improve your rating.
Localization
Localised listings that unlock installs in new countries and languages.
How We Deliver
- 1
Audit
We analyse your current listing, rankings and competitors.
- 2
Research
Keyword mapping and creative benchmarking against top apps.
- 3
Optimize
New metadata and creatives rolled out to the stores.
- 4
Test & Report
Experiments and monthly reports on rankings and installs.
Built With Industry-Leading Tools
- AppTweak
- Sensor Tower
- data.ai
- Google Play Console
- App Store Connect
- Figma
- Firebase Analytics
ASO FAQs
How long does ASO take to show results?
Many apps see ranking movement within 2–6 weeks of a metadata update. Compounding results come from continuous testing over several months.
Is ASO different from SEO?
Yes. ASO targets app store search algorithms and listing conversion, while SEO targets web search engines like Google. The principles are similar, but the ranking factors differ.
Do you optimise both Google Play and Apple App Store?
Yes, we handle both stores, including their different metadata fields and creative requirements.
Can ASO help an app with very few downloads?
Definitely. Targeting the right long-tail keywords is often the fastest way for a new app to start earning organic installs.
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Let's talk about your ASO project
Tell us about your idea. We'll reply within 24 hours with a free consultation and a clear, honest plan to bring it to life.